Reports
Each report combines direct operator feedback with public business data. Sample sizes, field dates and confidence notes are disclosed on every report. Where a finding is not yet supported by enough responses, it is held back.
Sector benchmarks
Jan–Jun 2026
Published
Headline operating, marketing and membership benchmarks across independent gyms, franchise gyms and boutique studios in Australia.
Operator survey n = 142 · Public profile scan n = 1,386
Pricing and membership
2026
In field
How Australian boutique studios structure pricing, intro offers, class packs, and ongoing memberships, and what operators report is working.
Target operator n ≥ 120 · Now collecting responses
Currently collecting operator responses.
Marketing
2026
In field
Where Australian gyms and studios are sourcing new members in 2026, the channels that operators rate as effective, and the channels they have moved away from.
Target operator n ≥ 150
Currently collecting operator responses.
Ecosystem
2026
Drafting
A reference map of software, equipment, services and agency suppliers operating with Australian gyms and boutique fitness studios. For research and intelligence only — no supplier outreach.
Public profile scan, supplier directory mapping
Drafting — publication date to be confirmed.
Sentiment
Apr–Jun 2026
Drafting
A short quarterly read on operator confidence, hiring intent, pricing intent, and the issues owners say are most pressing this quarter.
Quarterly operator pulse, n target ≥ 80
Drafting — publication date to be confirmed.
Methodology
Reports combine two evidence streams: anonymised survey responses from gym and boutique studio operators, and structured information from public business profiles.
Each chart, table and statement carries the sample size it is based on. Findings backed by fewer than ten responses are marked as indicative only and are not used for benchmark figures.
Research is supported by TrialSession.com, part of our group. That support is disclosed on every report and does not influence findings.
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