For gym owners, operators, and franchisees
What participation looks like for operators.
We work with the people running Australian gyms and boutique fitness studios. Your perspective shapes the benchmarks the rest of the industry will read.
In scope
Who we research
- Independent gyms
- 24/7 gyms
- Group training gyms
- Strength and conditioning gyms
- Functional fitness gyms
- Boutique fitness studios
- Pilates and reformer Pilates studios
- Yoga studios
- Boxing studios
- HIIT studios
- Spin studios
- Personal training studios
- Women's fitness studios
- Franchise fitness locations
- Multi-site gym operators
- Small fitness chains
Out of scope
Who we don't contact
- Equipment suppliers and software vendors
- Marketing agencies and freelancers
- Industry associations and government bodies
- Investors and acquirers
- Swim schools and recovery-only centres
- Physiotherapy and wellness clinics
We do collect ecosystem information about software platforms, agencies, and suppliers used by gyms and studios — for research and visualisation only, never for outreach.
What you get
Why operators take part
Benchmarks you can actually use
Conversion bands, retention norms, marketing channel performance, software adoption, cost pressure, and owner confidence — segmented by category, state, and ownership model.
A short, respectful process
Most participants take part by email or a short structured form. Phone is available if preferred. Skip anything that doesn't apply, and pause and resume any time.
Confidentiality by default
Responses are reported in aggregate. You choose attribution: anonymous, first name, business name, or full attribution. Suppression and opt-out requests are honoured immediately.
A practical thank-you
Eligible participants receive a $250 TrialSession.com Marketing Starter Pack. The package is offered for participation, regardless of whether feedback is positive, negative, or mixed.
Get started
Add your perspective to the next benchmark.
Register your interest in a few minutes. We'll confirm eligibility, send a short starter survey, and follow up by your preferred channel.